I’m enjoying the World Cup matches, but I feel my brain melting and brain cells dying from the collection of truly STUPID ads. Gambling apps, which are simply evil incarnate. Royal Match & Candy Crush & all of their endless copycats, which are lower than whale shit in terms of redeeming value. Lotions and potions to cure non-existant conditions and make us miraculously all more beautiful, less wrinkled, in better shape, and with better hair. Lawyer ads that make all of the other ads look like film classics from Scorsese or Spielberg. And the worst of all, Scientology ads.
Normally I won’t watch shows that attract those kinds of ads – I figure if the advertisers are targeting that demographic, and I desperately want to avoid being part of that demographic, I’ll just move along and watch something else. I’m a little bit baffled to see the soccer games being targeted by these ads, but figuring the whys and wherefores of that one is above my pay grade.
It does help a lot to watch the Spanish networks. I know enough Spanish to pick up about one word in twenty, and they talk REALLY fast, but I can follow the game from the level of screaming and in the end that’s all that really counts. They may be having some ads for really stupid stuff (telanovas?) but I can just ignore them and let ignorance be bliss.
Which, in the bigger picture, is not a bad strategy. With everything going on in politics and the psychotic lunatics running our country into the ground, ignorance has a lot of appeal.
Hell is not being able to turn away and accept that ignorance, while also not being able to change anything or fix any of the problems.

























